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Employee retention rate is the percentage of employees who’ve decided to remain in your organization over a given period. In other words, it refers to how well your company retains staff by meeting their needs and desires for staying with the organization.
Why does retention matter? It matters because it’s a key indicator of organizational health and defines the strength of employee engagement within your company. A higher retention rate means satisfied, stable teams with lower operational costs (investment in the right people). For instance, retaining employees helps you save money on recruiting new talent, reduces hiring time, and lowers training expenses.
Retention rate and turnover rate are related categories but differ in their measurement metrics. While retention focuses on how many original employees remain in the company, turnover rates track how many depart. Both metrics are helpful, as retention highlights workforce stability, while turnover reveals patterns of loss.
Follow these quick steps to calculate retention for your company:
Step 1: Enter the number of employees at the beginning of the period.
Step 2: Enter the number of new hires during the period.
Step 3: Enter the total number of employees at the end of the period.
Step 4: Select Calculate Retention to see what percentage of your starting employees remained.
The calculator uses your inputs to estimate the number of team members who stayed and the percentage that represents. Tracking the value over time reveals whether your retention strategies are improving.
Here’s how you can manually calculate the retention rate using the standard formula:
Retention Rate (%) = (Employees at end of period – New hires during period) ÷ Employees at start of period × 100
Example: If an X company wants to calculate the retention rate for the last year:
Employees at the start of the year: 100
Employees at the end of the year: 110
New hires during the year: 30
Retention Rate (%) = (110 – 30) ÷ 100 × 100 = (80 ÷ 100) × 100 = 80%
Therefore, it means that 80% of the original employees stayed throughout the year.
If done correctly, you’ll get the retention rate you need to make informed decisions.
Generally, a higher retention rate is always considered better. Research suggests that a healthier range is around 80-90% or higher. For example, recent data indicate that U.S. companies have an average annual voluntary turnover rate of approximately 13%, resulting in a retention rate of around 87%. A score of 90% and above is generally considered excellent, while the 80-85% range is decent, and anything below ~70% signals a demand for significant reforms.
When retention is low, you’re not just losing money; you're also losing customers. The direct costs include your time, effort, and money spent on recruiting, hiring, and training replacements. There are also hidden costs that add up, such as:
The overall costs also vary by role, as one study found that replacing an entry-level worker costs roughly 30-50% of their salary, a mid-level employee is about 150%, and a senior or specialized staff member up to 400% of their salary. The Center for American Progress reports 20% of mid-level to around 213% for highly specialized roles.
You can boost your company’s retention rate, identify the root causes of turnover, and take actionable steps to address them. Here are some effective strategies:
Give your new hires a great starting point. A structured onboarding program will help strengthen various aspects, including first-day orientation, mentorship, and comprehensive practical training. Make the new talent feel desired and welcomed to the new team.
Fair and competitive compensation helps keep employees from seeking other opportunities. In fact, even the perception of a pay gap can hurt retention, while good benefits encourage people to stay and be actually productive.
It’s not just about employees; managers can bring out their full potential through effective communication, training, providing feedback, and supporting their teams. Managers should hold regular one-on-one meetings more frequently, incorporating career discussions.
Offer ongoing training, promotions, and clear advancement paths. Employees are more likely to stay when they see opportunities for professional growth. Recognize their achievements and provide leadership or skill development programs to amplify their voices and ensure they are valued.
Acknowledge your employees’ good work in the form of bonuses, awards, and public praise to reinforce trust and loyalty. Showing your appreciation towards them will make them feel valued and increase their motivation and productivity.
Build a work environment where people are willing to come and do beyond their pay grade. You can promote work-life balance through flexible hours, remote work options, and various wellness programs. A supportive work culture is one where employees are happy, engaged, and tend to stick around for a long time.
Tracking the corresponding metrics around core retention can help diagnose retention issues. Let’s explore them:
1. New Hire (90-day) Retention Rate: This metric measures the percentage of new hires who want to stay after their first 90 days. You can calculate this by using this formula:
(New hires still employed after 90 days / Total new hires) × 100.
A typical target should be around 90% or higher for 90-day retention. A lower percentage may indicate issues with your hiring or onboarding process.
2. Voluntary vs. Involuntary Turnover: You may encounter voluntary turnover when an employee quits by choice, while involuntary turnover occurs when the employer terminates the employee’s job.
3. Retention by Department/Role: Compute retention rates for each of your teams and/or job categories. This will reveal various problem areas; for instance, if retention is low in one department, you can focus on solving the issue by reducing your focus on that one.
4. Cohort Analysis: Gradually track the retention of specific hiring cohorts. This can reveal whether retention is improving in a particular group, revealing the effects of any changes to your process.
5. High-Performer Retention: Track the retention rates of your top talent. We mean separately calculating the top 10-20% high-performing staff since retaining them is critical. High-performing staff can be responsible for 4-8 times more productive work than average employees.
Use our Retention Rate Calculator to understand your employee turnover and identify opportunities for improvement. With Revaluate180’s expert guidance, you can analyze your retention strategy, uncover actionable insights, and implement data-driven solutions that strengthen engagement and long-term performance.
Contact us today to discover how we can help you build a smarter, more resilient retention strategy.
The retention rate is important because it directly impacts your company's culture and operational stability over time. High retention results in lower recruiting and training costs, as well as a more experienced workforce.
Factors such as compensation benefits, career development, work environment, leadership, recognition, and support highly influence the retention rate.
A 90% retention rate shows that 9 out of every 10 employees you started the period with remained employed by the end of it. Depending on the industry and timeframe, that is generally positive, but always compare it with historical data and talent-segment goals.
If peers retain 95% of their talent, a 90% rate could signal gaps. If your business is scaling rapidly and the industry average is 85%, you may already be ahead.
For most organizations, annual retention of 85% to 95% is reasonable. Specialized or mission-critical teams often target 95%+, while fast-scaling companies may temporarily accept 80% to 85% as they reshape roles and skills.
While retention rate measures the percentage of employees who remain with the company over a specific period, the turnover rate measures the percentage of employees who leave during that same period.
Employee retention rate is typically calculated as:
Retention Rate (%) = (Employees at end of period – New hires during period) ÷ Employees at start of period × 100.
A good retention rate falls in the range of 80-90% and is considered strong, while anything above 90% is considered excellent!"
While a retention rate of 90% or above is considered excellent, 80-85% is also considered a solid or healthy rate. Anything below 70% may indicate retention issues.
We recommend tracking your retention rates annually. However, many companies calculate it on a quarterly or monthly basis to identify trends early and address them before they have a negative impact.
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